I know it's corny, but hey, this is the US - they invented "corn".
"America's Mother Road", Route 66, passes through downtown Williams and it's a fact not lost on the locals. Almost every signpost, banner and shop front has either the Route 66 highway emblem (the shield) or some less-than-subtle reference to American "pop" culture. You can buy truckloads of Route 66 memorabilia/souvenirs, Native American Indian jewellery and artsy craftsy stuff (not all of which is made by Native American Indians, by the way), bike leathers, cowboy hats and Western-themed gear of all kinds, and of course, guns. It's a real melting pot of all things American, and of course is milking the mystique and appeal of Route 66 for all it's worth. Most of the town buildings have been preserved in their original condition and although it's a little corny it's still pretty cool.
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